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Marketing & Public Relations

MISSION STATEMENT

To promote economic growth of the greater Kandiyohi County area.

MEETING SCHEDULE

Alternates meeting at 8:00 a.m. on the fourth Wednesday or Friday of each month at the EDC's board room.

MEETING MINUTES (PDF format)

January 25, 2008 April 25, 2008    
February 22, 2008 May 28, 2008    
March 26, 2008 July 8, 2008    

January 24, 2007

April 25, 2007 August 22, 2007 November 30, 2007
February 28, 2007 May 23, 2007 September 26, 2007 December 28, 2007
March 28, 2007 June 27, 2007 October 24, 2007  
January 25, 2006 April 26, 2006 August 23, 2006 December 27, 2006
February 22, 2006 May 24, 2006 August 14, 2006 special meeting  
February 23, 2006 special meeting June 28, 2006 September 27, 2006  
March 22, 2006 July 26, 2006 November 22, 2006  

2008 GOALS

1. Continue to support marketing efforts of the EDC

• Phone book advertising reviewed annually
• Volunteer Appreciation and Awards Banquet
a. Provide creative, marketing and coordination assistance for the annual event
b. Run a local advertising campaign around the Volunteer Appreciation and Awards banquet to capitalize on energy of the event.
• Website
a. Update/maintenance
b. Add virtual tour of company sites to web site

2. Continue to support marketing activities of the EDC committees

• Agribusiness/Renewable Energy Development
• Business Retention & Expansion/Recruitment (BRE/R)
• Finance
• Tourism
• Willmar Area Multicultural Market (WAMM)
• BRE/R Technology Task Force
• Bring Them Back Home Task Force

3. Continue to promote the MinnWest Technology Campus

• Evaluate, refine and continue direct mail/company recruitment per campus planning session
• Renewed membership to James J. Hill for access to marketing database information
• Collaborate on creating portion of campus promotions with Life-Science Innovations responsible for printed media

4. Promote Bring them Back Home (BTBH)

• Continue to publish the quarterly BTBH newsletter
• Have a both/presence at county-wide class reunions
• Open Mic appearances with Homers sharing new stories


5. Continue to provide creative support for WAMM marketing activities


6. Community marketing support


• Build off of the May 2007 Marketing Your Community workshop
• Facilitate strategic marketing sessions for individual communities
• Support communities with creative design with communities responsible for printed media
• Additional presentations to communities not attending the May 2007 workshop


7. Host additional entrepreneurial seminars

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